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Jurriaan Schalken specialises in crossmedia strategy and design / art direction. The paradigm shift from tv to the web - as the core medium of communication - has a big influence on the media creation and delivery landscape. The internet is fast becoming the backbone for every media delivery medium. The web browser is just one of it's platforms, although the browser itself has developed to a full mutli media entree to the internet. A website is not just a brand expansion of a company, but more importantly a functional extension for the client/viewer of the company's products or services. With theoretical and practical experience with usability, interactive design and communication, Directiondesign oversees and directs cross & multi media projects providing art & creative direction for the web, broadcast design and identities. Directiondesign's main goal is to create engaging interactive experiences, that are flexible, communicative and easy to use. Jurriaan's work is showcased in several international books, magazines, newspapers and design related websites.

Client list:

Achmea, Heineken International, Sony, Randstad Holding, Fabchannel, Qatar Tourism, Friesland Bank, HSL Zuid, Footlocker, Sonnema, Dancetherapy / Ferry Corsten, Smiths / Lays, Nederlands Film Festival, Ben / T-mobile, DSM, USBull, Vluchtelingenwerk (Refugee Aid), Gemeente Rotterdam, NPO, VPRO, NCRV, RTV UTRECHT, FunX, Press Now, RVU

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