With theoretical knowledge of and practical experience with usability, graphic design, interactive design, motion design and videography I like to make total concepts that translate into recognizable and multi-applicable designs on every possible platform. I aim to create engaging (interactive) experiences, that are flexible, communicative and easy to use, from games, to apps and websites, to television program identities and leaders/motion design. In line with evidence based design, I am very interested in science, psychology and technology. Based on research into cognition, I made the info-graphic on the right about how our perception works. Being a pragmatist I want to put theories into practice. For media to communicate effectively, it needs to trigger a desirable emotional response (e.g. curiosity), after which the ratio can be addressed (e.g. what is it about?). I very much like to work with scientists to refine or adjust my interpretations.