Visual identity, animation, videography, time lapse photography and promo design for a ‘true crime’ podcast series from VPRO that investigates why emotions go over the line. Featuring bold typography and abstract graphic design; the tilted audio frequency indicates strong emotions and forecasts the title sequence. Imagery is abstract, non-graphic and non-personal providing a mood and context of the real crimes (most rural shots by Jacqueline Maris). Kwaad bloed resided in the top 10 most watched podcasts in The Netherlands.
Podcast by Jacqueline Maris and Gerrit Kalsbeek, final mix by Arno Peeters, VPRO: Sanne van der Peijl, Marion van Dam and Anton de Goede – subsidized by NPOfonds.